Ah, Kai Mook, our favorite elephant and lean and mean conversion machine. I used Boondoggle‘s Baby Elephant case for the Antwerp Zoo to highlight the difference between crossmedia and transmedia and make a plea for stuff worth sharing (once again).

My main conclusions:

  1. The internet is a conversation network
  2. Customers out-conversate media and brands time after time
  3. Media and brands should create stuff that is conversation-worthy: stuff worth sharing
  4. Start from a story worth sharing
  5. Make it shareable

Hope you like it 🙂

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