Some events just feel like a great gettogether of friends. The annual Kids & Jongeren marketing (youthmarketing) event in Rhenen (The Netherlands) is one of those events. Great vibe and an even better excuse to see my buddies Pedro De Bruyckere and Tom Palmaerts again.

But that’s not all. Master of ceremony (and allround mister awesome) Ludo Keizer, rapper Kleine Viezerik, Youngworks founder Huub Nelis, Youtube ninja Daan Sip and the awards for best youngster brands. A pretty impressive line-up.

In this setting, the organisers invited me to talk about campaigning in this digital world. Please note, campaigns can only exist in a structure where programs exist (continuous smaller efforts and a solid base of listening) and digital campaigns aren’t so much about digital campaigns but more about crafting campaigns that are worth participating in, either online or offline.

Follow #KJ12 on twitter or check their website for more.

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