It’s raining cats and dogs, what do you do?

It’s raining cats and dogs outside and your customer or client is about to leave your store/office and to get fully utterly soaking wet. So, what do you do?

Good employees take an umbrella from the pile of umbrellas with the company name and logo on it and hand one to the customer.

Great employees offer their own umbrella.

I recently had a chat with the owner of a company who takes great pride in this. He insists his staff offer their own umbrellas to customers. In return, he will buy his employees a new one.

Because there is a huge difference between getting a second-hand, worn-out umbrella that once belonged to a person now genuinely wanting you to accept this gesture or getting a sparkling new fancy branded corporate umbrella.

It’s not the steak it’s the sizzle.

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