[slideshare id=5426038&doc=bd-aureus-101012134417-phpapp02] Aureus, the Amsterdam-based study association for Economics and Business Administration hosted a masterclass on social media. I approached social media purely from a business perspective, influencing the customer decision journey and demanding clear returns on social media investments.
Bart Schuijt did a pretty good overview of the day at Frankwatching with Wilco Verdoold, Roos van Vugt and Jan Mulder.