[slideshare id=7441944&doc=20110315cmbcconversationmanagementslideshare-110330003919-phpapp02] It is tempting to approach social media in business to business (B2B) environments the same way we approach social media in business to consumer (B2C) or consumer to consumer (C2C) environments.
However, expectations, decision journeys and tools are totally different and thus, require a slightly different approach. So expect different cases and a different approach based on plotting conversations on the B2B consumer journey.
