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April 2011

  • Polle de Maagt
  • Posted by Polle de Maagt
29/04/2011

I was reading a Dutch newspaper saturday when my attention was drawn...

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  • Polle de Maagt
  • Posted by Polle de Maagt
28/04/2011

I have a weak spot for Delicious. Delicious collected, curated, structured and...

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  • Polle de Maagt
  • Posted by Polle de Maagt
28/04/2011

Advertising agencies have their own lingo. And yes, and I plea guilty...

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  • Polle de Maagt
  • Posted by Polle de Maagt
27/04/2011

Groupon (and it’s clones) made pricing sexy again. They used digital technology...

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  • Polle de Maagt
  • Posted by Polle de Maagt
26/04/2011

Some weeks ago, I met the director of the Opera in Lyon....

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  • Polle de Maagt
  • Posted by Polle de Maagt
22/04/2011

[blackbirdpie url=”http://twitter.com/#!/Polledemaagt/status/61017357518241792″] It all started with a tweet I wrote yesterday, “Sorry,...

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  • Polle de Maagt
  • Posted by Polle de Maagt
22/04/2011

So, advertising agencies and advertisers are all over being contagious, engaging consumers...

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  • Polle de Maagt
  • Posted by Polle de Maagt
19/04/2011

More than 18 months ago, I got in contact with the director...

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  • Polle de Maagt
  • Posted by Polle de Maagt
19/04/2011

[slideshare id=7669783&doc=20110419cmdunckloyalty-110418224103-phpapp01] So, with new technologies and social media becoming omnipresent, how...

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  • Polle de Maagt
  • Posted by Polle de Maagt
15/04/2011

While communication becomes more conversational, new marketing and advertising tactics arise to...

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