The vibe was amazing. KLM is taking social media and conversations really serious on a reactive (webcare) and pro-active (campaigning, advocay, engagement) level.
I was invited as one of the guest speakers to talk about social media strategy and creativity and about ‘stuff worth sharing’. I approached it from a creative (agency review, best practices) perspective as well as a research perspective (based on InSites Consulting research). Thanks to Tom de Bruyne who was so kind to share parts of the Boondoggle review criteria.