“How social media is the logical next step in loyalty” for Dunck Loyaltycafe

[slideshare id=7669783&doc=20110419cmdunckloyalty-110418224103-phpapp01] So, with new technologies and social media becoming omnipresent, how will loyalty marketing change? A short exploration of cases by Starbucks, NBC, Ben & Jerry’s and KLM for Dunck’s Loyaltycafe.