“Why you shouldn’t use social media” for AGX

I was invited at one of my favorite no-nonsense local digital agencies, the guys and gals of AGX in Gent to talk about why social works (and why it doesn’t). Nothing new and fancy, just common sense for small and medium businesses: acts not ads, gradual engagement and small projects that work.

With cases from Il Giglio d’Oro, Socialijs, Boondoggle Amsterdam, KLM, Blurb and Welzijnszorg.