- Cost reduction
- Brand attribution
Colruyt is not only remarkable well in doing this – their prices are indeed lower than many of their competitors, but they are also doing a great job in communicating this to their customers. They use smart and easy to remember stories worth sharing like the one with the coin locks on their shopping carts I posted about a few days ago. Another story is on how they use 2 or 3, rather than 4 lines to mark the parking spots in their parking lots, thus saving paint.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]The premise is (again) really easy – by using less paints they save money. This money can be used to lower prices. You, as a customer benefit from these lower prices. To what extent saving a few euros on paint really makes a difference on a daily basis is arguable. And although (again) cost reduction might not be massive, especially over a longer period of time, it is a story that is very easy to understand and share.[/vc_column_text][/vc_column][/vc_row]