I’m a sucker for great copy, so I instantly fell in love with the Bagels & Beans, a Starbucksesque coffee company in The Netherlands, House Rules.
Some highlights:
We really don’t care how you pronounce “bagels”. We totally understand what you mean when you say “beagels” or “baggels”.
Complaining about slices of tomato and mozzarella or cheesecake that are cut unevenly is useless. We cut everything by hand.
And, my favorite:
It’s ok to bring your own food like hamburgers, fries and icecream, so we can serve something healthy with it.
4 comments
Haha briljant!! Heel leuk, geeft je het gevoel heel welkom te zijn – vraag me af hoeveel mensen daadwerkelijk hun fries mee naar binnen slepen 🙂
Hm. Bringing your own food. Is that a Dutch thing? (Yes, I went there.)
Haha, no you *can*, you don’t *have* to. They have the best bagels there 🙂
Choice ftw! 😉