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Don’t tell people what to do, use small interventions to help them make the right decisions. It sounds…
I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of a broader effort by Hivos to…
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Capture anything. Access anywhere. Find things fast. That is Evernote, a tool to remember everything. But on top…
Recently, I stumbled upon a recent feature of document sharing platform Scribd: pay in content. As an alternative…
Hello
The concept of nudge is the ultimate ‘acts not ads‘. Not telling what people should do, but using…
Rik Riezebos is one of my personal heroes. As a students, his books on brand management and positioning…