I love Skittles. The brand, that is. I think their candies are disgusting. I don’t even like their…
Some cases don’t have the highest impact or return in cash, but are still very interesting from multiple…
There aren’t many brands I spend more time with than the Belgian and Dutch railways (NMBS and NS).…
Earlier, I wrote about how 2% of your customers who steal, cheat and misbehave force you to decide…
Het wordt een mooie traditie. Alweer voor de vijfde keer publiceert Bart de Waele een trendrapport met de verzamelde meningen…
Early this year, I got a check with ‘thank you’ written on it. A clear act to nudge…
In a few weeks I will spend a long weekend in Dublin, relaxing with friends and visiting my…
A brand definition for a dog food brand. It defines a purpose for the brand, a tone-of-voice, a…
Yesterday night, KREM and Seats2meet hosted an evening on the relationship between brands and consumers. Purpose? To create…
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