Both Twitter and Facebook force companies to think beyond campaigns. Whether they want it or not. The infrastructure…
I love 37signals and their work. I love their philosophy and I strongly admire many of their employees,…
It’s interesting to see how marketing campaigns are changing: Marketing is more about acts, not ads. It isn’t…
I talked about gradual engagement before and especially how Facebook forces gradual engagement. Where in Facebook, engagement is…
So, what will social media do for my sales? Some hardcore sales people will approach social media merely…
Just a quick thought. There is nothing wrong with paying for media. All brands should have a healthy…
A quick observation/reflection. I was triggered again by the list of the 20 most expensive AdWords keywords. A…
My dear friend Jort Possel at Accenture invited me to do a presentation on social technologies and how…
Research shows that women tend to ‘like’ more pages, brands and products than men do on Facebook. When…
Many brands already have a Facebook presence. A respectable number of them even has a substantial number of…