Culture: 25 things about Boondoggle Amsterdam

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1. Great work is stuff that ends up on T-shirts
2. We hate to pay for artists, we love to pay for craftsmanship. Artists don’t belong in creative agencies, unless a piece of art is on the briefing.
3. If it ain’t worth talking, it’s shit.
4. We are total suckers for smart arguments. We just love to get convinced
5. We like to see ourselves as the Quentin Tarentino’s of the persuasion industry. We direct brands in such a way that they become truly remarkable. Plus we get to say “fuck” all the time.
6. We have an unhealthy fascination for Kim Jung Il, one of the last real evil scums. We want to have our own country with worshipings and mindfucking propanda.
7. No matter where we come, we always prefer Amsterdam.
8. We are addicted to riding along the canals in Amsterdam going “aaaaaaah” and “ooooooh”.
9. If we didn’t convince a client, than we weren’t convincing enough. Period.
10. It is totally forbidden to use Apple as an example in presentations. No serious, you can get fired for that.
11. Apple is an incredibly interesting brand. They are the most talked about brand on the planet, while meanwhile acting like total dicks.
12. Sometimes we find ourselves acting like married couples. We’re not sure yet whether that’s a good thing.
13. Never mistake having fun with not being serious. We’re bloody fanatic about work, we just need to compensate a lot for that.
14. If you think we hate you, that’s usually not the case. We just think you’re an idiot.
15. We are absolute suckers for little acts of kindness. We think that world domination is in getting the little details.
16. We usually get very disappointed in the creativity of the self-proclaimed creative class. Those who were once good in the shouting advertising business, usually suck in the creation of ideas that are driven by a passion to tell, to inspire, to surprise and to get shared.
17. An idea for an idea is not an idea.
18. Great ideas make you want to do little dance steps. You just know when you met a great idea.
19. We get horny by geekness. And by utterly useless knowledge, like the fact that an office desk has 400 times more bacteria than a toilet.
20. Our Belgian roots manifest themselves at worst when there’s eating involved. When we organize an event, we are only totally stressed out about the catering.
21. We embrace politics and tactics. When the right idea reaches the right person at the right time with the right arguments, we tend to sit back and smoke a cigar, just like Hanibal of the A-team, mumbling “I love it when a plan comes together”. Some of us add some crotch scratching to this, but this is not a compulsory part of this ritual.
22. Fresh pasta flamed on a big parmegiani cheese bowl… and other delightful little rituals really make u shut up for like at least half a minute, while leaving a silly grin on our face.
23. We decided that no strategic planner could leave the office without a translation buddy. Stuff can get really fluffy sometimes.
24. In a creative agency, democracy is overrated. Collaboration along strikt lines isn’t. And yes, this still leads to subversive ideas.
25. We all adore the word serendipity, while the word “remarkableness” get us in to really nasty semantic fights.