Blogposts Archives

Posted by Polle de Maagt

10/11/2011

5 min read

Brands and their social voice (and how this translates into dog food)

A brand definition for a dog food brand. It defines a purpose...

Posted by Polle de Maagt

03/10/2011

5 min read

The most important 2% of your customers

Approximately 2% of your customers will rip you off. They will game...

Blogposts

12/09/2011

3 min read

Why you should avoid being a runner's first shoe brand

… or maybe better: why injury prevention is the best retention program....

Blogposts

06/09/2011

2 min read

The importance of application update information

“There’s an app for that”. We live in an over-appified world. There’s...

Blogposts

05/09/2011

2 min read

Gamification of your business network: Gist helps you learn that name

Gist is a smart contact manager, recently acquired by Blackberry, that helps...

Best practices Blogposts

Posted by Polle de Maagt

05/09/2011

2 min read

What application developers and brands can learn from Sergey Bubka

Serhiy Nazarovych Bubka (Ukrainian: Сергі́й Наза́рович Бу́бка) might be one of the...

Blogposts

04/09/2011

4 min read

Microsoft, your smart conversion optimization isn't that smart

Update: A Microsoft employee contacted me this morning (september 5th) and forwarded...

Blogposts Worst practices

Posted by Polle de Maagt

27/08/2011

1 min read

Changing companies with the KANO model

http://en.wikipedia.org/wiki/Kano_model

Blogposts

Posted by Polle de Maagt

22/07/2011

1 min read

The engagement and conversations funnel

Every consumer interaction...

Blogposts

22/07/2011

4 min read

Campaigns AND programs in conversation management

Both Twitter and Facebook force companies to think beyond campaigns. Whether they...

Blogposts