Blogposts Archives

Posted by Polle de Maagt

22/04/2011

2 min read

Think about it: an API for your advertising campaign

So, advertising agencies and advertisers are all over being contagious, engaging consumers...

Blogposts

Posted by Polle de Maagt

19/04/2011

4 min read

Companies should have an investment fund for social presence.

More than 18 months ago, I got in contact with the director...

Blogposts

Posted by Polle de Maagt

15/04/2011

3 min read

Advertising tactics of the conversation age: Spotlight tactic

While communication becomes more conversational, new marketing and advertising tactics arise to...

Blogposts

Posted by Polle de Maagt

08/03/2011

3 min read

The devaluation of commitment

I don’t know what happened, but suddenly brands started to commit to...

Blogposts

Posted by Polle de Maagt

07/03/2011

3 min read

How an opera is designed for conversations

I went to the Royal Opera House saturday night to see Anna...

Blogposts

Posted by Polle de Maagt

04/03/2011

3 min read

Thank you? Let's open a support ticket for that.

I forgot most of the polite manners and etiquette my parents and...

Best practices Blogposts Little Big Acts

Posted by Polle de Maagt

09/02/2011

6 min read

Why I think Groupon is a brilliant tool (or: how to use sales promotions wisely)

Last week, I got in a discussion with Belgian retail guru Gino...

Blogposts

Posted by Polle de Maagt

20/01/2011

6 min read

Using pilot projects in your social media strategy

Many companies are still in the pilot phase for social media, mostly...

Blogposts

Posted by Polle de Maagt

11/01/2011

2 min read

In Sound of Sam op Studio Brussel over jongeren en sociale netwerken (Dutch)

Vanavond was ik live in de uitzending van Sound of Sam (met...

In media

Posted by Polle de Maagt

30/12/2010

3 min read

How the proof is in the draught beer

Last week, I went to a bar with my friend Steven Zwerink...

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