Polle de Maagt
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nudge

behavioral economics

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  • Polle de Maagt
  • Posted by Polle de Maagt
09/12/2011
3 min read

Small ideas that help to save energy. Hivos' Seduction project.

I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of...

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  • Polle de Maagt
  • Posted by Polle de Maagt
07/12/2011
3 min read

A piece of tape to save energy? Hivos' small experiment.

The concept of nudge is the ultimate ‘acts not ads‘. Not telling...

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