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  • Polle de Maagt
  • Posted by Polle de Maagt
01/12/2011
2 min read

The new evoked set (the top-3-fication of brands)

More products. More services. More sites. And it’s ever more difficult for...

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  • Polle de Maagt
  • Posted by Polle de Maagt
22/11/2011
4 min read

Foursquare's brand book, a missed opportunity to prove they're all about making the real world easier to use

I love Foursquare‘s purpose “make the real world easier to use”. It’s...

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  • Polle de Maagt
  • Posted by Polle de Maagt
10/11/2011
5 min read

Brands and their social voice (and how this translates into dog food)

A brand definition for a dog food brand. It defines a purpose...

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