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Jochem-de-Gruyter

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De data is koning: de toekomst van CRM

  • byPolle de Maagt
  • 10/06/2006
Wat betekent CRM voor marketing? Wat zijn de do's en dont's? Wat voor rol gaat CRM in de toekomst spelen? Vragen waarop Ed Peelen, Robert de Zeeuw (Logica CMG) en Jochem de Gruyter (SBS) antwoord probeerden te geven op het gisteren gehouden CRM-event, georganiseerd door NIMA students in samenwerking met Nyenrode Business Universiteit.

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