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klm surprise

  • Polle de Maagt
  • Posted by Polle de Maagt
11/06/2012

Two years ago, when we were running Schiphol airport to surprise consumers...

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  • Polle de Maagt
  • Posted by Polle de Maagt
29/06/2011

Much is said about random acts of kindness. The concept of random...

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  • Polle de Maagt
  • Posted by Polle de Maagt
06/05/2011

I walked trough Gent Sint Pieters station yesterday afternoon when I saw...

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  • Polle de Maagt
  • Posted by Polle de Maagt
19/04/2011

[slideshare id=7669783&doc=20110419cmdunckloyalty-110418224103-phpapp01] So, with new technologies and social media becoming omnipresent, how...

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  • Polle de Maagt
  • Posted by Polle de Maagt
15/04/2011

While communication becomes more conversational, new marketing and advertising tactics arise to...

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  • Polle de Maagt
  • Posted by Polle de Maagt
15/04/2011

[slideshare id=7637567&doc=20110412cmklmsocialmediaslideshare-110415051422-phpapp02] Another proof of KLM’s dedication to social media and consumers:...

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  • Polle de Maagt
  • Posted by Polle de Maagt
29/03/2011

[slideshare id=7411072&doc=20110330cmspringglobalsocialmedia-110328020102-phpapp01] Direct mailings and direct marketing face some pretty interesting challenges....

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Managing expectations
  • Polle de Maagt
  • Posted by Polle de Maagt
28/02/2011

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