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Worst practices

McDonalds

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  • Polle de Maagt
  • Posted by Polle de Maagt
17/11/2011
3 min read

McDonald's house rules (or: be careful what you ask for)

Earlier, I wrote about how 2% of your customers who steal, cheat...

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  • Polle de Maagt
  • Posted by Polle de Maagt
08/03/2011
3 min read

The devaluation of commitment

I don’t know what happened, but suddenly brands started to commit to...

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  • Polle de Maagt
  • Posted by Polle de Maagt
22/04/2007
1 min read

Oldskool: Ze zei meneer tegen me (McDonalds)

“Ze zei meneer tegen me” … wat een geniale commercial in het...

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