nudge Archives

01/05/2012

3 min read

Two weeks ago, Akzo Nobel launched a movie as a tribute to...

Best practices nudge

09/12/2011

3 min read

I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of...

nudge

08/12/2011

2 min read

Recently, I stumbled upon a recent feature of document sharing platform Scribd:...

Best practices Business models nudge

07/12/2011

3 min read

The concept of nudge is the ultimate ‘acts not ads‘. Not telling...

Best practices nudge

23/11/2011

3 min read

Consumers are lazy. And that’s pretty much the business case behind Zappos’...

Best practices Blogposts

17/11/2011

3 min read

Earlier, I wrote about how 2% of your customers who steal, cheat...

Worst practices

15/11/2011

2 min read

Early this year, I got a check with ‘thank you’ written on...

Presentations posts

22/04/2011

5 min read

[blackbirdpie url=”http://twitter.com/#!/Polledemaagt/status/61017357518241792″] It all started with a tweet I wrote yesterday, “Sorry,...

Blogposts