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  • Polle de Maagt
  • Posted by Polle de Maagt
18/11/2011
4 min read

What would you do with a 30.000 euro customer? The NMBS, NS and one-sided loyalty.

There aren’t many brands I spend more time with than the Belgian...

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  • Polle de Maagt
  • Posted by Polle de Maagt
03/10/2011
5 min read

The most important 2% of your customers

Approximately 2% of your customers will rip you off. They will game...

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  • Polle de Maagt
  • Posted by Polle de Maagt
16/05/2011
3 min read

So, what's your zombie invasion?

I overheard a brilliant story while on the train today. A man...

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